MscapeUSA was a high end Interior Design company with showrooms San Francisco & Sacramento specialising in European furniture and accessories. Working with international vendors and national boutique shops throughout California and New York to source and supply luxury interior items.
2 point Studios rebranded MscapeUSA in 2007 where we took a minimal, modern approach utilising colour and shape so public recognition would be easier. In 2010 we wanted a simple text combination so the brand stood out more in our advertising. This update was heavier and held it’s own when some of the photography had lots of detail in the background.
Nationwide campaigns included:
• Ads in Form, Dwell, Architectural
Digest and Sactown magazines,
SF Chronicle newspaper
• 8,000 postcards per campaign
• Email blasts & social media
• Partnered with Calvin Klein
Interiors
• Created a boutique pop up
shops; Living Green and
Willow & Branch Home
These efforts generated 20% growth in sales, more interest and local foot traffic plus customers ordering from across the nation.