Worked with Integrated Fitness to experience their culture on a daily basis from personal training to cycle classes, yoga and pilates, all with a local, family vibe. Based in the heart of East Sacramento, it was imperative to keep the community engaged with fresh designs.
• Brand identity
• Website, Social Media, Email blasts
• Magazine ads, Brochures, Postcards
• Merchandise
• In-house documents
The goal was to attract a younger audience while still keeping current members and friendly approach. Through the use of vibrant colours, angles and smooth fonts, we accomplished this goal and increased membership by 175% compared to the same time in 2014.