2 Point Studios worked together with Social Dynamism to create the Caltrans Social Media Audit & Strategy. After discussions with Caltrans we brought together branding, fonts, colours and elements from the Caltrans brand guidelines along with photography and artwork to create the audit.
• Utilise brand guidelines
• Research and Development
• Analytics
• Create presentation
This resulted in a revamped Social Media process with more engagement and proven involvement through increased posts with the community.