Commissioned by Italian based high end European Interior Design company, Jesse. We provided the San Francisco showroom with weekly, monthly and daily advertising content. Working with vendors throughout Europe to ensure branding and assets were utilised for best practice across all mediums.
• Identity package
• National ad campaigns
• Website, CMS & Social Media
• External and internal signage
• In-house collateral
Through showroom Photography, Design and top notch furniture combined with interior accessories, we were able to create a strong brand in San Francisco for Jesse Italy, while outselling the New York and Chicago locations.
Northern California’s BlackPine Communities has a knack for combining modern home amenities with classical architectural elements. Having property developments around Northern California creates an opportunity for various community themes which enabled a consistent flow for new challenges.
2 Point Studios came on board for The Brownstones development project where we created:
• Hero magazine/brochures
• Various print & digital ads
• Website & Social Media updates
• Promotional material for
Real Estate agents
• Spec sheets for each property
With the community engagement and reach out through ads and social media, we were able gain a strong rapport. This helped the remaining properties within this project come to fruition, where in turn, enabled BlackPine to break ground in future projects.
MscapeUSA was a high end Interior Design company with showrooms San Francisco & Sacramento specialising in European furniture and accessories. Working with international vendors and national boutique shops throughout California and New York to source and supply luxury interior items.
2 point Studios rebranded MscapeUSA in 2007 where we took a minimal, modern approach utilising colour and shape so public recognition would be easier. In 2010 we wanted a simple text combination so the brand stood out more in our advertising. This update was heavier and held it’s own when some of the photography had lots of detail in the background.
Nationwide campaigns included:
• Ads in Form, Dwell, Architectural
Digest and Sactown magazines,
SF Chronicle newspaper
• 8,000 postcards per campaign
• Email blasts & social media
• Partnered with Calvin Klein
Interiors
• Created a boutique pop up
shops; Living Green and
Willow & Branch Home
These efforts generated 20% growth in sales, more interest and local foot traffic plus customers ordering from across the nation.
Worked with Integrated Fitness to experience their culture on a daily basis from personal training to cycle classes, yoga and pilates, all with a local, family vibe. Based in the heart of East Sacramento, it was imperative to keep the community engaged with fresh designs.
• Brand identity
• Website, Social Media, Email blasts
• Magazine ads, Brochures, Postcards
• Merchandise
• In-house documents
The goal was to attract a younger audience while still keeping current members and friendly approach. Through the use of vibrant colours, angles and smooth fonts, we accomplished this goal and increased membership by 175% compared to the same time in 2014.
Healthy Taste Good is enjoyed by both vegans and non-vegans that truly value taste and health. A favourite Louisiana style range that has been crafted using only the highest quality organic plant-based ingredients. A baked comfort food to eat at any time.
2 Point Studios embraced the product launch after enjoying their three flavours and worked together to create:
• Logo & Brand Identity
• Package/label design
Currently marketing to Whole Foods California and working with sustainable packaging companies for best sourced solutions.
Utilising a ground-up approach reaching the local community, Black Film Guild aims to provide strategic opportunities for youth and local Bay Area businesses. By offering Photography and Cinematography classes and programs, they encourage learning and new technological avenues for open minds.
2 Point Studios created:
• Logo & Brand Identity
• Brochure & Ads
• Powerpoint presentations
• Course guides & Price sheets
• Social Media
This outreach created a scholarship project for a dozen students, weekly classes and engagement speeches throughout the Bay Area.
Senttell is one of the premier advocates against teen sexting. They came to 2 Point Studios in need of branding for their anti-sexting app that was geared towards parents and school board members. We developed a full campaign complete with trade show displays and other collateral.
• Brand and Identity
• Brochures
• UI/UX Design
• Tradeshow banners
Throughout community outreach and working with parents, we were able to have over 1,000 downloads across several Bay Area schools.
2 Point Studios worked together with Social Dynamism to create the Caltrans Social Media Audit & Strategy. After discussions with Caltrans we brought together branding, fonts, colours and elements from the Caltrans brand guidelines along with photography and artwork to create the audit.
• Utilise brand guidelines
• Research and Development
• Analytics
• Create presentation
This resulted in a revamped Social Media process with more engagement and proven involvement through increased posts with the community.
Pak’n Save Petone thoroughly enjoys Rugby, so much that in 2015 2 Point Studios was commissioned to do over 80m of in-store and exterior rugby signage. For one section, we worked with Digitex to create a new installation harnessing system for dynamic locations and setups, thus revolutionising installation techniques for the company.
• Conceptualise, Design and Print
• Create exterior & interior banners
• Parking lot art with rugby poles
• Formatted custom sized interior
flags for print, prepress & quality
The community response from the signage was overwhelming and the owner was ecstatic, revitalising the store for the special Rugby World Cup.
Meyer Wells is the definition of sustainability using fell trees to create home and office furniture bringing nature into every space. Based in Washington, US they have access to a diverse range of trees which offer a wide range of design options exhibiting different themes for many spaces.
2 Point Studios was commissioned to create their brochure where we completed:
• 20 page brochure
• Photo clear cutting,
lighting & editing
Working with MscapeUSA, we were able to share exposure in both regions, as well as product ranges. The custom wood pieces worked so well with the European Interior Design pieces, that we solidified a long lasting relationship.
Product Engineering firm, Design Annex & Associates, came to 2 Point Studios for a brand refresh congruently with package design work on their products for local Midtown East Sacramento businesses.
• Logo & Brand Identity
• Package design
• Websites
• Social Media
One of the more creative projects was a backlit 10’ x 6’ x 1’ deep illuminated glass airfield map for McClellan Airport. Another notable project was packasport.com
Food Fashion Magazine's brand overhaul, we created a logo which embraced crispness with a hint of chic style, along with the new magazine cover template. The goal was a modern, professional look that appealed to a female based market.
• Logo Design
• Magazine Cover Template
LSK Real Estate was a California based real estate development company. We based their identity off the architectural square footage symbol. With over 100 properties statewide, the website stays true to their large scale visions in property development.
• Logo Design
• Website
Wilson Design Studio is a Sacramento based Landscape Designer with a wide array of projects from Residential and Office to Schools and Parks. His team came to us for a branding overhaul and website, where we created the identity and website along with a local marketing campaign to reach Sacramento.
• Brand and Identity
• Brochure
• Website
As a result from growth, Wilson Design Studio worked with the city of Folsom and gained other clients like the downtown IRS tax building, the PG&E building and many others.
2 Point Studios worked with Super Liquor Albany to redesign their exterior and interior signage. This enabled management to confirm styles and layout before completing the project.
• Exterior & Interior store mockups
• Photo editing
2 Point Studios worked together with Social Dynamism to create the Healthy Black Families Media Audit & Strategy. We brought together branding colours and elements from the Healthy Black Families brand guidelines along with photography and artwork.
• Utilise brand guidelines
• Research and Development
• Analytics
• Create 8 page presentation
Vacaville Strength Experience aimed to extend their brand based off the initial logo. We took the colours, angles and fonts from the logo to create an energetic brand encapsulating the four pillars Vacaville Strength Fitness stands for.
• Brand Identity
• Website
• Social media
• Signage and merchandise
With the grand opening of the new location, special events and community outreach through various advertising channels we were able to increase memberships by 30%. We were also able to gain new, energetic personal trainers to make the team stronger!
California engagement and growth goals.